Within my career, I’m continually striving to become more knowledgeable in key advertising areas, particularly the creative aspects within videography, campaign development and software utilisation. I’ve always been a little better with ideation processes, creative direction, and producing executions within both university assignments/projects and within my own professional endeavours. Ultimately, as long as I am doing work I can say I somewhat enjoy and be proud of the work I’ve executed and the direction I’ve taken within a project, I’ll be content and satisfied with where my career is headed.